The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally often called and called 'on-line marketing', 'World wide web marketing', or 'Net marketing'.? ??????? ?????????? ? ???????? ????? ?????????? ??? ??? ?????? ????? ??? ??????????? ??????????? ??? ??? ????????? ??? ??? ?????????? ? ??? ??????. ?????????? ?????????????